“To know what you’re going to draw, you have to begin drawing.”

I stumbled onto this quote while trying to find something to help me convey the idea that process matters when it comes to developing crisp communication.

I have grown to consider "handoffs" Public Enemy number one when it comes to developing truly creative communications and presentations. A cohesive approach is rooted in collaboration between those representing both sides of the brain. Through a whole ton of back and forth between the strategic and the imaginative, the verbal and the visual, the qualitative and the quantitative, amazing things can be developed, refined, and polished.

The enemy of excellent creative work are "submit a ticket" systems, where the marketers chucks their new verbiage over the fence, landing on a one-way conveyor belt to the design department, with no time or revs baked in for back and forth collaboration.

And so for me this quote underscores the importance of exploration and a believe in the creative process. There is fiddling required to get something distilled down to the essence of what it should be to move an audience into action.

For that, we gracias you very much, sir Pablo!